Overview

SOIE is an all natural skincare company rooted in a love for beautiful and healthy skin. I was tasked with building a quality brand that authentically represented SOIE’s top-shelf product and elevated the brand experience, by developing the brand strategy, identity, packaging system, tone of voice, and brand language. The website was designed with the customers journey in mind, creating a flow that is easy for customers to find products easily. With an easy to use navigation bar, and optimized check-out process, this site guides customers to the categories needed for a simple straight forward process. The packaging was created with both wet and dry surfaces in mind, and carefully crated for both environments.